Your website is often customers’ first impression of your business, so it is essential to keep it updated and user-friendly. But how frequently should you update this content, and how do you know when it’s time for a web redesign? While you might not think you can spot them, there are a few clear signs your website is due for a redesign.
If you’ve been considering a web redesign, keep reading to learn about the signs that indicate it might be due for a refresh.
1. Your Web Design is Outdated
When was the last time you updated your website? Have you recently visited other websites and thought they looked far more up-to-date than yours? If you feel your design looks outdated while looking at your website, this may be a sign that it’s time to plan a web redesign. Web trends change constantly, and what was considered a modern web design a few years ago probably isn’t so modern anymore. A good rule of thumb when considering updating your current website is that if the content is five or more years old, it’s probably time for an update.
2. Your Content is Poorly Organized
When creating a website, you want to ensure your content is easily digestible for anyone who visits. This should include breaking up content into smaller sections. When the content on your website is broken down into these sections, web visitors are more likely to read through them. However, when your content is poorly organized, or there is too much content in these sections, this may prevent web users from staying on your website for long. You should consider a web redesign if your content looks messy and poorly organized when you load your website.
3. You Aren’t Converting Web Visitors
The main goal of many websites is to convert web visitors into lifelong customers or clients. This conversion is done through strategic landing pages, comprehensive service menus, and reliable content. However, if your web design is older and unappealing to visitors, you may find that you aren’t converting as many visitors as you’d like. If you’ve noticed a recent decline in your web conversion rate, this may indicate that you need a web redesign. This redesign can reinvigorate interest in your website and help draw in a new crowd of clientele.
4. Your Bounce Rate is High
A high bounce rate indicates that visitors to your site are leaving almost immediately after arriving. This means that your content isn’t engaging, your design is unattractive, or your website is hard to navigate. With a high bounce rate, Google may be less likely to recommend your website to its users, as it believes your website isn’t a reliable or engaging source. A web redesign can help you create a more inviting and user-friendly experience that keeps visitors on your site longer, bringing your bounce rate back down.
5. Your Brand Has Evolved
It is only natural for brands to grow and evolve with their owners, and this evolution is often an essential part of staying competitive. However, if your business has undergone rebranding or expanded its services, your website should reflect that. Without a web redesign, your website and your brand messaging may feel incohesive, which can be confusing to potential customers. A redesign can ensure that your site accurately represents your brand’s message, values, and offerings. Consistency between your online presence and brand is key to building trust with your audience.
6. Your Website isn’t Mobile Device Friendly
Over 50% of all web visitors visit a website from a mobile device. Whether they’re checking your website while on their phone or using a tablet, it is essential that you design your website with these users in mind. With more people using their phones to browse the internet, having a mobile-friendly website is no longer optional. If your site isn’t optimized for mobile devices, you’re likely missing out on a large segment of your audience. A web redesign can ensure your site is responsive, meaning it will look great on any device.
7. Your Competitors Have Newer, Nicer Websites
While you likely aren’t watching your competitors’ every move, you should pay attention when they choose to update their websites. If your competitors’ websites look more modern, load faster, and provide a better user experience than your own, they might be winning over potential customers. This is especially true if your website is older and more difficult to navigate. Keeping an eye on industry standards and competitor websites can help you stay ahead. A web redesign can give you the edge you need to stand out.
8. You Are Experiencing Slow Loading Times
Users expect a website to load quickly; if yours doesn’t, they may leave before even seeing what you have to offer. When they leave, this often sends them right into the open arms of your competition and may also impact your bounce rate. Not only does this hurt your bottom line, but it can also impact your ranking on search engines like Google. If your website takes more than a few seconds to load, it’s time to consider a web redesign. Faster loading speeds can improve user experience and boost your search engine rankings.
Trust PDM Idaho with Your Web Redesign
No matter why you need a web redesign, our PDM Idaho team is here to help. Our graphic design team can help you create a beautiful website you’re proud of, while our web developers can ensure your website is fast and reliable. Our content team will produce reliable, comprehensive web content, and our SEO team will take every step to ensure your website ranks at the top of Google.
Trust our team’s expertise when it comes to your redesign. If you’re ready to update your current website, don’t hesitate to contact us today for support.
