Search engine optimization (SEO) refers to the measures you take to improve a website’s visibility so that search engines find your content quickly and prioritize it. All of the content you share online—webpages, blog posts, articles, press releases, multimedia, etc—should be crafted with an effective SEO strategy.
Why Is SEO Important?
Metrics show that fewer than 25% of the billions of Google searches a day go to the second page. This means that if you don’t use effective SEO, you miss at least 75% of people searching for your kind of content. This gives your competitors the edge. However, SEO can take your content from the obscure corners of cyberspace to Google’s first page of searches and perhaps even to the very top.
Types of Search Engine Optimization
There are many different types of SEO, each suited for different kinds of content. At Performance Driven Marketing, our certified team can optimize your company’s content for search engines in a variety of ways:
- Local SEO
- Mobile SEO
- On-Page / Off-Page Optimization
- SEO Copywriting
- Directory Submissions
- Link Building
- Google Maps Optimization
- WordPress SEO
- Penguin / Panda Recovery
Part of an effective SEO strategy is creating content with SEO in mind. It used to be enough to develop content and then tweak it to be searchable afterwards, but no more. Throughout our collaborative design and content-creation processes, our team focuses on tailoring your material to align with the best results from keyword research. Keyword research refers to the strategy of analyzing popular search terms and including them naturally but deliberately in your content. Doing so improves your content’s ranking, pulling it higher on a search engine results page (SERP).
By basing content creation on keyword research, we find the perfect blend between what you want to say and what the public wants to know. Catering to how topics are searched in Google and other search engines is nuanced, so we let our experts manage it while you do what you do best—serve your community with your business.
Google is so ubiquitous today that we use it as both the proper noun and a verb. It is becoming a catch-all term for looking something up, and it is the most commonly used search engine. That being said, Google has its own SEO rules, and companies need to be Google certified to be accredited by them. There are many different certifications available, allowing your business to showcase your expertise and to learn. Google certifications are linked to your business’ Google listing, and you have the option to add them to your website. Both of these measures add credibility for your company when it comes up on a search.
To make sure we can offer you the best SEO help possible, our internet marketing team members renew their Google certifications every year. This allows us to stay up-to-date on the latest search engine marketing strategies, which change constantly as different search engines refine their methods to yield better results. We stay on top of current online search engine trends, following relevant forums and new search engine releases, all to ensure your SEO strategies are top-of-the-line.
When you let Performance Driven Marketing manage your SEO, you sign up for a team that will keep you apprised. We’ll keep you in the loop as we troubleshoot any problems and improve your SEO rankings. On top of that, we will prioritize you. Because we offer Geographic Industry Exclusivity, you can be sure that you are our only client in your industry in your area. In this way, we give each of our clients the best care possible without compromising our loyalty to any of them.
