Performance Driven Marketing has helped many business owners (including chiropractors) grow their business through SEO. Our services help companies of all sizes to increase sales, reach new customers, and rank higher on Google. To give ourselves credibility, we are very open with the outcomes of our current clients. This blog will focus on two of our clients that have grown because of our SEO services.
Health and Wellness Clinic
One client we want to highlight is Health and Wellness Clinic. Health and Wellness Clinic specializes in treating headaches, neck pain, back pain, and other joint conditions through chiropractic services. They have an excellent staff with over 25 years of combined experience and have served over 12,000 patients.
Health and Wellness Clinic has worked with PDM for several years and has been highly satisfied with their results from our marketing efforts. Health and Wellness Clinic continues to grow and help customers across Utah.
Elevate Wellness Chiropractic
Another chiropractic company that we have helped through SEO is Elevate Wellness Chiropractic. Elevate Wellness helps patients who are experiencing different types of pain find relief without the use of medicine or undergoing surgery. Elevate offers all types of chiropractic treatments, including chiropractic for headaches, sports injuries, and after auto accidents.
Elevate Wellness has worked with other marketing companies in the past in an attempt to build their client base, but the results were not meeting their expectations. After working with PDM for some time, Elevate has grown their client base and has been satisfied with the results of our services.
In this blog, we will discuss some of the SEO techniques we use that have helped Elevate Wellness and Health and Wellness Clinic.
Using Google Analytics
Using Google Analytics is an invaluable tool for SEO efforts. Google Analytics provides essential insights and data that can help chiropractors make informed decisions, refine their SEO strategies, and ultimately improve their online presence. It provides a wealth of data about your website’s performance, user behavior, and traffic sources. By analyzing this data, you can make informed decisions about your SEO strategy.
Google Analytics also allows you to track the performance of specific keywords in terms of organic search traffic. You can see which keywords are driving traffic, the click-through rates, and the conversion rates associated with those keywords. This data helps you prioritize your keyword optimization efforts and identify opportunities to improve rankings for high-performing keywords.
SEO isn’t just about driving traffic; it is also about converting visitors into customers or leads. Google Analytics allows you to set up conversion tracking to monitor specific actions, such as form submissions or e-commerce transactions. By tracking conversions, you can measure the effectiveness of your SEO efforts in terms of generating revenue or leads.
Google Analytics can show certain demographic information so you can see where your web visitors are coming from. Knowing if your visitors are coming from a local area or out of state can help you better list your service area so more local customers come across your site.
Blog and Content Marketing
Blog and content play a crucial role in SEO marketing for chiropractors. Search engines prioritize websites that regularly update their content with fresh, relevant information. Blogs and other forms of content marketing enable you to continually add new content to your website, signaling to search engines that your site is active and valuable to users.
Well-optimized blog content can attract organic (non-paid) traffic to your website. When you create content that addresses the questions, needs, and interests of your target audience, you are more likely to rank higher in search engine results pages for relevant keywords and phrases. This increases the visibility of your website to potential customers.
High-quality, informative blog posts demonstrate your expertise for chiropractors. When readers find valuable information on your website, they are more likely to trust your brand and view you as an authority. This trust can lead to increased engagement, conversions, and customer loyalty.
On-Page SEO
When it comes to on-page SEO, a few things are required to truly optimize a page. A page or blog should include the following to be successful:
- Mixed media like images and videos
- Short paragraphs
- Subheadings
- Headline or title with your keyword
- A meta description
- Hyperlinks to other pages (internal and external)
Getting Results for Chiropractors
Performance Driven Marketing helps clients in Idaho, Utah, and several other states to help them increase their new client bookings and retain their current customers. We track your website traffic, ad reach, and ROI. You can choose from a variety of options for what marketing services you would like that fit your specific needs. We have helped increase business for chiropractors, dentists, painters, and more. Contact us today and learn how SEO can help your company, no matter what type of company it is!
