Idaho Content Writing
A website would not be complete or useful without content. Content is what peaks a consumer’s interest and draws them to a website. Content is also what keeps people interested in a website and company and causes them to return to a website. However, content takes time to create and with the rise of the internet, there is a vast amount of content that exists for consumers to compete with. That is why it is important to have content that is compelling, informative, and interesting. That is why we at Performance Driven Marketing provide content writing services to our clients.
Content Writing Services
Our writing team here at Performance Driven Marketing works incessantly to properly capture the voices of each of our clients in order to provide them with high quality writing services. Our professional content writing services include:
- Landing page writing and optimization
- Blog writing and optimization
- Social media content management
- Article writing
- SEO writing
- eBook writing
- Infographic writing
- Brocheure writing
Highly trained and experienced writers create great content by focusing on internet writing. There is a difference between how a writer writes for a story or for an essay than a webpage or blog. With the right individual writing your content, your website could soar to the top of the search engines, based on their knowledge of how to differentiate between writing different types of media.
Why Good Content Matters
As previously touched on, there is a ton of content out on the internet these days. To put it into perspective, there are 4 million Google Searches conducted and almost 2.5 million pieces of content shared on Facebook every minute. With all of the content that exists, it is valuable to stand out and provide something different for your consumers. However, that does not mean that you have to reinvent the wheel to have a successful website. A competent content writer employs the following steps in order to create good content.
- Have a plan
- Tweak the plan
- Post often
- Have a clear voice
First of all, all content writers must have a plan. An individual does not have to be a seasoned writer to write good content. There simply needs to be a plan. Also, a writer must make sure to target your customer base by using certain key words and search terms.
Secondly, trial and error is required to find out what your audience will like. And some content will do better than others. However, you never know what kinds of topics and articles will take off, so make sure to be flexible and tweak your writing plan occasionally to allow for creativity.
It is also vital to post consistently and frequently. The more relevant your content is, the more relevant your website will be, which reflects positively on your company. Search engines also like content that is updated often. Posting at least once a month over a long period of time will notify Google that your content is relevant and updated.
Lastly, your business should have a written voice. Your customers want to hear from and connect with you. A good content writer will be able to capture your voice and be genuine, providing your website with personality.
SEO Content
When most people hear the acronym “SEO,” they wave it off and either don’t understand what it means or don’t care. However, SEO or search engine optimization, is extremely important for making sure that your website does well. Search engine optimization makes your content easier to find and more digestible for both search engines and users.
Your content can play a huge part in whether your website will be recognized by search engines and using SEO tactics in writing can greatly improve the success of your website. Using keywords that are commonly used by consumers will allow for them to find things much easier on your website and find information that they need. This will improve the trust between you and your customer, therefore increasing engagement and views on your website.
Do You Need Content Writing Services?
If you are starting a website or are looking to improve the quality of the content on your website, consider reaching out to us at Performance Driven Marketing. We will not only help you restore the quality of content on your website, but we can improve your online presence and reputation and optimize your content for search engines. SEO is clearly an important part of content. Our content writers are experts in writing content that is SEO friendly while also being captivating to read. For more information, feel free to reach out to us today.
