Google Ads
All businesses should be utilizing Google Ads to promote their business. While there are many advertising outlets, most brands can benefit from Google Search ads. With text, display, and video options available, many agencies can see an increase in clients within a few weeks.
Performance Driven Marketing is a certified Google Partner and is certified in search, display, mobile, and shopping ads. We have managed millions of ads in multiple industries across the country. Our team encourages our clients to utilize pay-per-click ads because of the potential to bring in more business. Best of all, you only pay when a potential client clicks on your ad.
Reach New Customers With Targeted Ads
Well-managed ads will land you more website visitors and help you reach your target audience. When someone is interested in your products or services, they will be searching on Google for people who can solve their problem. By placing ads at the top of SERP results, businesses will be able to better serve interested clients.
Search Network Vs. Display Network
There are two main types of Google ads, search and display. Search ads are placed at the top of Google search results, above the organic results. The paid results will always show up at the top when your keywords or target words are searched.
Display ads appear on Google’s Display Network, which contains a collection of third-party websites where your ads will be displayed. On the side of web text, along the bottom of a webpage, or text on the page will advertise to a wider audience.
Search Network ads are best for leads and conversions. Display Network ads are best for brand awareness.
How PDM Can Help
Our team of advertisers and marketing experts can help you create online ads and monitor them to make sure they are successful.
Campaign Setup and Management
We take care of the keyword research, ad setup, determine ad groups, and organize every detail to ensure success. While setting up a good ad is important, it is also crucial to monitor the ad to see if it is still reaching your target audience. Making small changes to your ads periodically can keep them relevant for new customers for longer.
Ad Creation and Testing
We never just set up your ads and forget them. We continuously test, tweak, and improve your ads to keep them performing well. As new techniques emerge, or platforms prefer certain media over others, PDM will improve your ads to best promote your business.
Landing Page Creation
Our development and design team will also make you a custom landing page for the ad. A landing page designated to your product or service will help people to take action. Get a better ROI with targeted ads and responsive web design.
One-On-One Reporting Meeting
Once your ads have been running for some time, we sit down with you to go over the details of how it is performing. We share details and cost-per-click results to help navigate your budget.
The True Benefits Of Google Ads
There are many different benefits that can come from well-performing ads. Choosing the right team to help you manage your Google Ads will ensure you increase your returns.
Performance Driven Marketing guarantees that you will outperform your competitors when you take marketing advice from our experts. Here are some additional benefits you will get from high-quality digital ads.
- Faster results than organic SEO
- Increases leads
- Outrank competitors
- More control over your campaign
- Utilize different outlets
- Easier to measure
- High return on investment
- Target ads to returning customers
- Show your ads to customers who leave your site
Stay In Front Of Your Customers With Google Ads
Whether you are trying to find more potential customers, reach back out to past customers, or increase your brand awareness, Google ads can help. Performance Driven Marketing puts in the work for all aspects of your marketing to help you increase sales. All of our employees have expertise in a variety of backgrounds, which makes our business especially unique. Get a free consultation today!
