Google Shopping Ads
Google offers many different ad types to help businesses promote their products. For companies in the retail industry, shopping campaigns will promote your current products, boost traffic to your website, and find you higher-quality leads for your storefront.
Performance Driven Marketing can help you track ads of many varieties. Google ads are one of our specialties and are something we recommend to every client. We will increase your revenue by running effective ads and learning more about what clients are interested in your products.
How Shopping Ads Differ From Search Ads
Also known as product listing ads, Google shopping ads use product information from the Merchant Center to show your ads to the right audience, rather than keywords. Using Performance Max, Google will look at the user’s search and show only the most relevant product ads to the customer.
Shopping ads can also be displayed with text ads, so you are getting even more reach than if you choose to stick with general Google Search Ads. Google Shopping Ads help buyers make more informed decisions about purchasing your products. For example, shopping ads will show the price, a clear photo, your store name, and the name of your product. Once a user clicks the ad, they are more likely to purchase because they have more knowledge than the average consumer.
Where Shopping Ads Can Appear
You have probably seen a few shopping ads at the top of your Google search results before, but they can also appear in YouTube videos or display ads. The best thing about Google Shopping Ads is that they can appear alongside a text ad you are also running. This gives you more opportunities to make an impression on your customers.
Shopping ads come up when a person searches for a relevant product. Because you pay per click on the ad, setting up an ad is beneficial for all business types. Your ROI will be higher because a motivated customer will click the ad to purchase your product, rather than a typical searcher who is just looking to learn more about a product.
Benefits Of Google Shopping Ads
Performance Driven Marketing can help adjust and manage your ads to provide you with the best results. Google Shopping Ads can provide many benefits, some similar to Search Ads and some that are personal to Shopping.
- Top of SERP results: Google Shopping Ads are placed above other paid search ads and organic results. This makes them more eye-catching for highly motivated customers.
- Reach more customers who have buying intentions: Shopping ads tell customers all the information they need to make a purchase. Showing ads from multiple different businesses side by side helps them compare prices quickly. When customers click your shopping ad, their purchase intentions are boosted.
- AI features: While we don’t fully turn all of our needs to AI, it can be a helpful tool when designing ads. Audience signals, URL expansion, and writing suggestions can push your ad to new heights.
- More website visitors: Google Shopping Ads are designed to take users right to your product webpage, instead of other advertising channels that take you to Amazon or eBay. When you receive clicks, you receive more traffic to your website which can aid in further marketing tactics.
Help From The PDM Experts
Our ad team will help ensure that your products stay approved in the Google merchant center, create an effective bid strategy, monitor your ads performance, and make necessary changes to improve the ad. With our combined expertise, Performance Driven Marketing can help businesses in all industries reach their ideal customers. Shopping ads combined with Search ads will create higher conversions and get your business name out there. Reach out to us to get a free website consultation and learn more about our marketing packages.
