For over two decades, Premier Roofing and Restoration has been providing homeowners across Idaho Falls and the surrounding area with reliable roofing services. With this experience under his belt, he quickly became a favorite roofing contractor in the area. However, Sean was hoping to increase his leads, year over year, which is why he turned to Performance Driven Marketing for support. If you want to learn more about how our team helped him increase his leads and grow his reach in the Idaho Falls area, keep reading.
More About Premier Roofing and Restorations
23 years ago, Sean Brown and the team at Premier Roofing and Restoration began providing roofing services, including roof repairs, replacements, and gutter installations, to homeowners across Idaho Falls. With more experience than any other roofing company in the area, Premier Roofing prides itself on providing the most reliable roofing to homeowners, keeping them safe from Idaho Fall’s inclement weather.
The Premier Roofing and Restoration team uses only the highest quality products and modern techniques when installing roofs across the city. They understand the importance of providing reliable services to homeowners across the area. When you choose to welcome a company into your home, you don’t want to feel disappointed or taken advantage of, and when you work with Premier Roofing, you won’t.
What is Local SEO?
Local SEO refers to the techniques used to help your business appear in location-based search results on search engines. If you’ve ever searched the internet for terms like “marketing company in Idaho Falls” or “roofing company near me,” you’ve experienced local SEO in action. When you search for terms like this, search engines like Google will pull specific businesses in your area that have been optimized to appear during these searches.
When you invest in local SEO efforts, you can increase the amount of traffic on your site, reaching more potential customers in your service area. While local SEO efforts are beneficial for physical businesses, their reach goes beyond this. It can also be an incredibly beneficial tool for online businesses, helping them reach customers in specific service areas as well.
How Local SEO Helps You Generate Leads
One of the most significant reasons why local SEO is so important for businesses like Premier Roofing and Restoration is that it grabs the attention of customers from the moment they type in their search. When you are searching for a business near you, you are likely looking for a business that you can rely on in the near future. If relevant searches don’t appear immediately, customers move on to another business instead.
If your business appears near the top of a Google search, as Premier Roofing and Restoration does, you are more likely to begin generating increased leads. When a business appears near the top of a search engine without the ‘sponsored’ tag, it conveys a sense of reliability and credibility. Often, these businesses feature many reviews from real customers like those who are searching the internet.
When you work with a reliable marketing company, you can trust that your marketing team is helping you optimize SEO content on your website, ensuring you appear at the top of every search. With their help, you can trust that your company will show up on the screen every time a potential customer searches for a business similar to yours.
If you are struggling to generate leads with your marketing efforts, local SEO for a reliable marketing team is the best investment you can make. The increase in visibility that you experience as a result of your local SEO efforts will create increased lead generation and more successful business growth over time.
More Ways to Generate New Leads
While local SEO is a great way to help businesses like Premier Roofing and Restoration generate new leads, it isn’t your only option. Many other marketing tools can help you generate leads, allowing you to grow your business beyond your wildest dreams. Some great ways to generate new leads include:
- Improved Social Media Efforts: Very few marketing efforts allow you to interact with your customers as well as social media. If your Facebook and Instagram pages are sitting unused, you’re missing out on an opportunity to communicate directly with your audience. If you nurture this audience, you should experience an increase in your reach.
- Easy-to-Navigate Website: With so many companies in the area offering similar services to you, it is essential that you do everything in your power to stand out. If your website is difficult to navigate, it may scare off potential customers. By ensuring your website is user-friendly, you can trust that they can reach out to you as soon as they want to schedule.
- Compelling Advertising: When you invest in direct-to-consumer advertising like Google Ads, billboards, and more, you want to ensure it packs a punch. Don’t settle for boring advertising efforts that customers will easily ignore, but also remember that sometimes less really is more.
- Referral Programs: If you already love the customers you have, one of the best ways to generate leads is by creating a referral program. Existing customers can tell other people about how much they loved your services, helping increase word of mouth and your overall success in your area.
Increase Clientele Year Over Year with PDM Idaho
At PDM Idaho, our team is proud to provide reliable marketing services to businesses just like Premier Roofing. When you work with our team, you can trust that we’ll pay close attention to your budget, making adjustments when things aren’t quite working right, to ensure your business continues to grow. Whether you’re a new business owner or you’ve been in business for years, our team is here to help. If you’re ready to schedule a consultation with us to begin growing your business, don’t hesitate to contact us today.
