There is nothing worse than spending hours on marketing for your business and not seeing results. Whether you are writing ads and blogs on your own or you hired someone to help, there are a few easy mistakes that can impact the reach of your marketing. If it has been a few months and your business isn’t seeing conversions, your marketing isn’t working in your favor. Below, we will share some of the common reasons your marketing isn’t serving your audience.
1- You’re Trying To Reach Too Many People At Once
Narrowing down your ideal audience is the best way to see results from your marketing. While it may seem like a good idea to try and reach a wide audience, not everyone will resonate with your message. Since we are exposed to thousands of marketing messages a day, the person seeing your message needs to immediately believe it was written for them. You need to hook your audience within the first line or a few seconds of your ad.
You should narrow down your marketing to reach those who you think could benefit most from your services. If you are a window cleaning company, you may also serve commercial properties, but there are more homeowners in the area who would also benefit from your cleaning services. Target your marketing to the most engaged audience who you have seen convert from your marketing efforts in the past.
2- The Focus Isn’t The Benefits
While you may want to focus on telling clients about your services, they will connect more with the benefit or solution you can provide them. Most audience members will know they need a service but aren’t willing to book it or pay for it unless it solves multiple of their problems. Your marketing isn’t working if you don’t believe in the benefits your services can offer potential clients. When writing your marketing or targeting ads, focus on what your product or service can solve. Does it help improve the value of their home? Does it save them time and money during the holiday season?
3- You Didn’t Make A Comprehensive Strategy
Those who are new to marketing may not understand the scope of a good marketing strategy. There are many moving parts to a comprehensive marketing campaign including ads, social media posts, quality content, web design, and SEO practices. Hiring someone who knows about all of these components will help you come up with a strategy that fits your budget and serves your industry.
Before developing a marketing plan, businesses need to make sure they have the bandwidth to handle the incoming demand. While promoting your business is always worthwhile, businesses tend to change their marketing strategy when they want to grow. In your planning, make sure to determine what your goal is with ads and promotional items so you don’t overspend or oversell.
4- The Marketing Messages Are Not Resonating
The saying ‘you can’t please everyone’ is true in marketing too, not every person will resonate with your message. Even if they fit into your ideal audience, they may not see the benefits of booking with you. If your customers see you as a commodity, it may not come with the results you desire. Try to find 3 things that your business does better than your competitors. Consistently market these differences instead of just saying you are “the experts” or “are better than the competition.”
5- The Marketing Isn’t Consistent
Another reason your marketing isn’t working is because it lacks consistency. Posting and sharing new content frequently is good practice, but it also means your brand language and logo need to be featured often too. Consistency in all things is what makes marketing successful. Some businesses also give up their marketing efforts too early. Staying consistent for months on ads, social media posts, and regular jobs is important to boost your business.
6- Your Marketing Is Not Feeding Into Your Services
While business visibility is important, the likes and comments won’t pay the bills. Your marketing efforts should encourage consumers to book a service with you as the next step. This is why a call to action is so important when it comes to social posts, blogs, ads, and printed promotional content. Talk about your services and offerings regularly. Make sure every piece of your content has a compelling call to action.
Marketing Help From PDM
Our team at Performance Driven Marketing takes on all of the stressful marketing elements and shows you real results. We have a team of writers, web developers, graphic designers, and SEO specialists who can help revamp your marketing elements if marketing isn’t working how you envisioned. Our account managers will meet with you monthly to show you real-time results and analyze what we can change moving forward.
No matter what industry you are in, we can help improve your Google rankings and increase your sales. Because we are focused on SEO, your website and ads will be pushed to those who can truly benefit from your business. If your marketing isn’t working, reach out and learn more about our different packages.
