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Elite Chiropractic: Website Improvements To Draw In Customers

Performance Driven Marketing Idaho

Chad Findlay at Elite Chiropractic purchased a chiropractic practice in 2020 and hit the ground running by creating his own website. While he put in the work to make it look professional and wrote tons of content, he wasn’t seeing the results he was hoping for. Including SEO tactics in your website will help clients find you much quicker on Google. Performance Driven Marketing helps you implement the best practices that will push your website to the top of search results. Read this blog to learn what we did specifically for Elite Chiropractic.

Helping Local Clients To Find Your Practice

Businesses should want to reach clients that are near their location in order to best serve them. Elite Chiropractic, located in Washington, can now reach clients that are in their service area because of our web design services at PDM. Their chiropractic business used to get around 5 new clients a month. After our services, Elite Chiropractic now sees 5-7 new clients a week and had two top-performing weeks back to back. 

We focus on local SEO to help you be found through multiple avenues. Proper SEO tactics such as Geo-tagged photos, proper mapping locations, location-based written pages, and listing your location in meta tags. PDM also prioritizes businesses having a verified Google My Business listing. This helps people see the legitimacy of your business while also allowing you to utilize the platform as another form of social media. GMB can help you promote specials, talk about services you offer, or share photos of your recent projects, directly in Google searches for your business. 

Our SEO experts will also help with keyword research, which can help us tailor your site and your content to what people are searching in your area. You will be able to focus on your target audience by putting these keywords in your social media posts, blogs, and more. 

professional SEO Idaho Falls ID
Elite Chiropractic Website Improvements

Making Elite Chiropractics Website More Clean And Modern

Our web developers work to balance beauty and functionality in all of our websites. A business website needs to work for the business owner and the customer. Our websites combine SEO practices with a modern and sleek design. Many websites are too cluttered and not user-friendly so working with PDM can help you achieve a more aesthetic design. 

Optimizing your website for SEO is the only way to help put your business at the top of search results. While Elite Chiropractic’s first website may have looked professional, when a website doesn’t have the SEO tactics in place, it won’t rise to the top. Our websites are developed with a growth mindset, which means that our consistent posting, SEO services, and yearly web updates will help your website stay relevant through the years. 

Keeping Up With Your Current Rankings

Our account managers will meet with all our clients on a monthly basis to go over what is working for them and what is not. We can show you real results by looking at Google Analytics reports, conversions, and your sales numbers. We get you real clients, not just clicks. 

No matter what stage your business is in, we can take what you have and turn it into more. We are a full-service marketing team that can handle all the time-consuming aspects of marketing your business. PDM handles graphic design, web development, content writing, ad management, and monthly SEO tactics. Each member of our team wants the best for your business, and our work reflects that. We can elevate your business in just one year, guaranteed. Reach out to us to get a free website audit, or to schedule a meeting with one of our account reps.

Want to hear more about Chad’s experience with Performance Driven Marketing? Watch his video to hear how his business has evolved.

Filed Under: Digital Marketing

Custom websites in Idaho Falls, ID

In the digital landscape, establishing an online presence for your business is essential to stand out from the crowd. A crucial decision in this process is choosing between custom websites and template websites. Both options offer unique advantages and drawbacks, catering to different business needs and preferences.

At PDM Idaho, we understand the major role your website plays in your business’s success. However, we also understand that determining whether a custom website or template website is best for your company may be difficult. If you are considering investing in a new website for your business, keep reading to determine which is best for you and your clientele. 

What are Custom Websites?

Custom websites are built from scratch by a trustworthy website developer, web designer, or web design agency. They come with custom designs and codes, perfect for businesses that want to stand out among their competitors. Custom websites are typically built using HTML editors or similar software.

These websites offer a level of flexibility and functionality that is not typically available with most website builders. With custom websites, you can tailor every detail to your business’s needs. However, it is important to note that custom websites do come with some drawbacks. 

Custom websites in Idaho Falls, ID

The Benefits of Custom Websites

Custom Designs

Custom websites are tailored to meet your business’s specific needs and branding requirements. This unique design can help your brand stand out in a crowded online marketplace, leaving a lasting impression on visitors. 

SEO-Friendly

With a custom website, you have complete control over the code, content structure, and other SEO elements. This allows you to optimize your website for search engines, improving your visibility and driving organic traffic. If you’ve been struggling with your SEO rankings, this may be a great way to improve it. 

Enhanced Security

Custom websites can be built with complex and reliable security measures tailored to your specific needs. Developers can implement advanced security protocols to protect against potential threats and vulnerabilities. This advanced security can be especially useful if you run a doctor’s or dentist’s office and want to abide by HIPAA. 

The Drawbacks of Custom Websites

Higher Upfront Cost

Custom websites often require far more time and resources to develop than templated websites. As a result, these websites often come with a high price tag, especially if you need advanced features and functionalities. If you aren’t ready to invest this kind of money in your website, it might not be best for you. 

Longer Development Time

Building a custom website from scratch can take longer than using pre-built templates. The development process involves thorough planning, design, and testing phases, which can extend the timeline for launching the website. If you need to get your website online as soon as possible, custom websites may set that timeline back. 

Limited Support

Unlike popular content management systems like WordPress or Shopify, custom websites may not have a large community of users or extensive documentation available. This can make it challenging to find solutions to technical issues or receive support from other users.

What are Template Websites? 

Custom websites in Idaho Falls, ID

Template websites allow you to create websites without the need for extensive coding knowledge. Most builders are primarily drag-and-drop platforms, providing templates you can easily customize according to your requirements. They come with built-in features like social media links, inventory management, contact forms, and file managers.

Template websites are great for individuals and small businesses with little or no coding experience. The best template websites allow you to handle everything from design to maintenance, eliminating the need to hire a website developer or designer to make changes to the site.

The Benefits of Template Websites

Quick Development

With template websites, you can have your site up and running relatively quickly. Since much of the design work is already done, you only need to customize the template with your content and branding elements. If you need to get your website online as soon as possible, template websites are a great place to start. 

Variety of Options

There is a wide variety of templates available for different industries, purposes, and design preferences. Whether you need a website for e-commerce, portfolio, blog, or business, you can find a template that suits your needs.

Ease of Use

Templates are designed to be user-friendly, even for those without technical expertise. Most templates come with intuitive interfaces and drag-and-drop functionality, making it easy to customize layouts, add content, and manage your site. If you’re new to the game, template websites make web design and development a breeze. 

Custom websites in Idaho Falls, ID

The Drawbacks of Template Websites

Lack of Customization

While templates offer some degree of customization, they may not fully align with your brand identity or specific requirements. You may encounter limitations in terms of design flexibility, layout options, and functionality customization. To achieve a more customized website, it is best to invest in a custom website instead. 

Potential Performance Issues

Some template websites may suffer from performance issues, such as slow loading times or compatibility issues across different devices and browsers. This can impact user experience and potentially harm your search engine rankings. If you need something scalable that can evolve with your growing business, a template website might not cut it. 

Dependency on Template Provider

When using a template, you’re reliant on the provider for ongoing support, updates, and maintenance. If the provider discontinues support for the template or goes out of business, you may face challenges in maintaining your website’s functionality and security.

The Best Websites from PDM Idaho

Choosing between template and custom websites for your business is easier said than done. With your unique wants and needs for your business, you might not know which is best for you. If that is the case, it is best to work with a reliable marketing team.

If you are looking for a marketing team that offers comprehensive website design and development, look no further than our amazing team at PDM Idaho. Our team of expert graphic designers and web developers can help you achieve the website of your dreams. Our writers ensure your websites are comprehensive, while our SEO team ensures you rank well against the competition.

Our PDM Idaho team can help you create the perfect website for your business at every step, ensuring you are a step above your competitors. No matter what you need from our team, we are here to help. If you want to learn more about our web design and development process, don’t hesitate to reach out to us today. 

Filed Under: Digital Marketing

How Professional SEO Can Help You Increase Revenue by 100k

If you’re a business owner looking to increase revenue, professional SEO services are the way to go. Just ask our friends at Pressure Doctor in Indianapolis, Indiana. After experiencing issues with their old website, their Google search rankings suffered, leading to decreased sales. 

That’s when they decided to take advantage of professional SEO services from the experts at Performance Driven Marketing. With our help, Pressure Doctor was able to build their business back even better than it had been before — in fact, after one year of working with us, their revenue increased by over $100,000.

In this blog post, we’ll dive into the world of professional SEO and discuss its power to increase your sales.

How Does SEO Increase Revenue?

How Professional SEO Can Help You Increase Revenue by 100k

If you’re searching online for a specific product or service, how often do you click on the second page of Google search results? Probably not very often. We have grown to rely on Google’s algorithm to show us the best, most relevant results first — if we don’t find what we need in the first few results, we’re not likely to keep looking.

In fact, the first organic Google search result (not a paid ad) gets about 30 percent of clicks, and the top three results combined receive about 50 to 60 percent of clicks. Collectively, the second page of results only receives six percent of all search traffic, and less than one percent of Google users click on the second page.

So, what do these consumer behaviors mean for your business? 

In order to have your website appear near the top of the page and be more likely to receive clicks, you need to utilize search engine optimization. SEO professionals use Google’s search algorithm to their advantage, boosting your rankings and driving more traffic to your site. This can, in turn, increase your business’s revenue.

Benefits of Professional SEO

The world of SEO is complex and ever-changing, so to get the most out of your optimization efforts, you need to work with an expert. This is where Performance Driven Marketing comes in. Our all-inclusive professional SEO services set your business up for success by ensuring every aspect of your website — design, content, and more — is specially tailored to drive traffic and help you reach more potential customers.

How Professional SEO Can Help You Increase Revenue by 100k

Web Design

Your website does a lot of legwork when it comes to customer interaction and engagement. It needs to provide clear information about your products or services, convey your brand’s goals and values, and attract new customers, all while looking great and functioning optimally. 

The best way to ensure your website meets these criteria is through professional SEO services. At PDM, our web designers and developers can rebuild or revamp your website with your unique goals in mind, facilitating increased traffic and driving conversions.

Content Creation

Your website’s content plays a significant role in search engine rankings. Our writing team knows how to effectively target specific search keywords within the content they create with the goal of bringing more visitors to your site. 

That’s not all — effectively using hyperlinks, URLs, headings, photos, and more are also crucial components of content-driven SEO. When you opt for professional SEO services from PDM, you can rest assured that every aspect of your web content will work together to help your business achieve greater success.

Analytics and Monitoring

Performance Driven Marketing isn’t just our name; it’s what we do. We understand the importance of measuring success in order to make informed marketing decisions. That’s why we keep a close eye on the analytics and performance metrics of our clients’ websites to ensure they are reaching their goals. Based on our findings, we make targeted adjustments to our marketing strategies, further boosting their success.

Our 100 Grand Guarantee

When it comes to professional SEO, you’re sure to get a great return on your investment. This is especially true when you work with PDM. We are proud to offer a $100,000 guarantee, which means that if you spend $2,500 a month with us for 12 months, we guarantee that your business will see a $100,000 increase in revenue, just like Pressure Doctor. If a year goes by and your business hasn’t met that goal, you won’t pay another cent on marketing with us until we get you there. 

Reach New Heights With Performance Driven Marketing

At Performance Driven Marketing, we have everything your business needs to reach new heights. If you, like Pressure Doctor, are looking for a way to increase revenue, contact us today for a free consultation. Together, we can take your business to the next level!

Filed Under: Digital Marketing

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Performance Driven Marketing Idaho

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