In the last year, it has become more and more common to hear about AI and its role in our everyday lives. But, as a business owner, you may be interested in the ways AI can make your work life a bit easier. In some cases, you may even consider using AI content to increase traffic to your website.

While this might seem like an easy way to ensure your website has adequate content for visitors, it may actually hurt your current SEO efforts. If you’re considering using AI content for your website in 2025, keep reading to learn why our team at PDM Idaho discourages its use. 

The Rise of AI in Marketing

Over the course of 2024, AI made its way to the center stage. While AI has long been a part of our everyday lives (think Apple’s Siri, Amazon’s Alexa, and Gmail’s spam filter), it has become much more prevalent over the last year. It seems like every tech company has introduced its new AI model to the public. 

As the use of AI has become far more common in everyday life, it has also made its way into marketing. When you search the internet for AI marketing, several dozen tools and companies pop up, offering to utilize AI products to create marketing campaigns, social media content, web copy, and much more. 

It seems like, overnight, AI has become the go-to way to get a new website online, update old content, and create graphics. But, while this might appear to be an easy way to create content and keep your website updated, it does come with quite a few drawbacks that you should consider before putting your time, money, and effort into it. 

The Risks of Using AI Content

There are many substantial risks to using AI content for your websites, especially as it becomes a common move by other companies in your area. Some of these risks include: 

Risk of Plagiarized Content

One of the most significant risks of using AI content for your website is the risk of potentially posting plagiarized content. AI models learn from content posted across the internet. But, if the information you’re looking to share is too niche, it may struggle to reword the information it comes across and instead regurgitate content already posted elsewhere. Posting AI content that has already been posted elsewhere can directly impact your SERP ranking. If you’ve recently noticed a dip in your rankings and think AI content is the solution, it may be best to look elsewhere for support. 

No Human Touch

People in your community turn to your small business or local company because of the familiar faces. Whether you’re someone they’ve met before, seen your advertising efforts, or were recommended to you by a friend, your humanness connects you to the people around you. When you rely on AI content for your website, you lose much of the human connection you make with potential clients and customers. Machines simply can’t seem to grasp the nuance of human interaction, and by trying to force this content to work for your website, you only hurt yourself and your connection with your community.  

Offering Inaccurate Information

Nothing is worse than leading your web visitors astray, and when you rely on AI content, you may end up doing just that. AI doesn’t fact-check before creating content, something many of these models continue to admit. If you can’t trust it to provide accurate information, how could you possibly trust it to create reliable content for your website? While you can certainly read through the information provided, most people are interested in getting content online as soon as possible, even if that means posting inaccurate information. If you want to protect your hard-earned reputation, it is best to avoid this content. 

Lack of True Branding

AI doesn’t know your brand as you do, and no amount of adjusting this content will ever give it a true vision of your mission, branding, and voice. When you use AI content on your website, it often reads incredibly stale. What people love about working with small businesses and companies in their community is the humanness of it all. But, when the content you post online doesn’t match your desired branding, you may appear similar to every other company in your area. It’s best to steer clear of this content when trying to cement yourself as a reliable local business. 

Struggles with Local SEO

Much like AI doesn’t know your brand like you, it also doesn’t know your community like you. While this might not initially seem like a problem, it can make it more difficult to reach people in your area. AI doesn’t know what is trending in your area or what people around you need most, so it can’t tailor its content for your community. If you want to boost your local SEO efforts, it is best to rely on the people who know your area best instead of a machine that is creating content for a nationwide audience. 

Grow Your Brand with PDM Idaho

Don’t trust AI content for your brand when you know it better than a machine ever could. Instead, turn to our team at PDM Idaho for support. For over a decade, we’ve provided expert marketing services to businesses across the Idaho Falls area and beyond. Whether you’re starting from scratch or need to upgrade your existing website, we can do it all. 

When you’re ready to upgrade your website with new and engaging content, don’t hesitate to contact us to schedule a consultation.

There is nothing worse than spending hours on marketing for your business and not seeing results. Whether you are writing ads and blogs on your own or you hired someone to help, there are a few easy mistakes that can impact the reach of your marketing. If it has been a few months and your business isn’t seeing conversions, your marketing isn’t working in your favor. Below, we will share some of the common reasons your marketing isn’t serving your audience. 

1- You’re Trying To Reach Too Many People At Once

Narrowing down your ideal audience is the best way to see results from your marketing. While it may seem like a good idea to try and reach a wide audience, not everyone will resonate with your message. Since we are exposed to thousands of marketing messages a day, the person seeing your message needs to immediately believe it was written for them. You need to hook your audience within the first line or a few seconds of your ad. 

You should narrow down your marketing to reach those who you think could benefit most from your services. If you are a window cleaning company, you may also serve commercial properties, but there are more homeowners in the area who would also benefit from your cleaning services. Target your marketing to the most engaged audience who you have seen convert from your marketing efforts in the past. 

2- The Focus Isn’t The Benefits

While you may want to focus on telling clients about your services, they will connect more with the benefit or solution you can provide them. Most audience members will know they need a service but aren’t willing to book it or pay for it unless it solves multiple of their problems. Your marketing isn’t working if you don’t believe in the benefits your services can offer potential clients. When writing your marketing or targeting ads, focus on what your product or service can solve. Does it help improve the value of their home? Does it save them time and money during the holiday season? 

3- You Didn’t Make A Comprehensive Strategy

Those who are new to marketing may not understand the scope of a good marketing strategy. There are many moving parts to a comprehensive marketing campaign including ads, social media posts, quality content, web design, and SEO practices. Hiring someone who knows about all of these components will help you come up with a strategy that fits your budget and serves your industry. 

Before developing a marketing plan, businesses need to make sure they have the bandwidth to handle the incoming demand. While promoting your business is always worthwhile, businesses tend to change their marketing strategy when they want to grow. In your planning, make sure to determine what your goal is with ads and promotional items so you don’t overspend or oversell. 

4- The Marketing Messages Are Not Resonating

The saying ‘you can’t please everyone’ is true in marketing too, not every person will resonate with your message. Even if they fit into your ideal audience, they may not see the benefits of booking with you. If your customers see you as a commodity, it may not come with the results you desire. Try to find 3 things that your business does better than your competitors. Consistently market these differences instead of just saying you are “the experts” or “are better than the competition.” 

5- The Marketing Isn’t Consistent

Another reason your marketing isn’t working is because it lacks consistency. Posting and sharing new content frequently is good practice, but it also means your brand language and logo need to be featured often too. Consistency in all things is what makes marketing successful. Some businesses also give up their marketing efforts too early. Staying consistent for months on ads, social media posts, and regular jobs is important to boost your business. 

6- Your Marketing Is Not Feeding Into Your Services

While business visibility is important, the likes and comments won’t pay the bills. Your marketing efforts should encourage consumers to book a service with you as the next step. This is why a call to action is so important when it comes to social posts, blogs, ads, and printed promotional content. Talk about your services and offerings regularly. Make sure every piece of your content has a compelling call to action. 

Marketing Help From PDM

Our team at Performance Driven Marketing takes on all of the stressful marketing elements and shows you real results. We have a team of writers, web developers, graphic designers, and SEO specialists who can help revamp your marketing elements if marketing isn’t working how you envisioned. Our account managers will meet with you monthly to show you real-time results and analyze what we can change moving forward.

No matter what industry you are in, we can help improve your Google rankings and increase your sales. Because we are focused on SEO, your website and ads will be pushed to those who can truly benefit from your business. If your marketing isn’t working, reach out and learn more about our different packages.

Your website is often customers’ first impression of your business, so it is essential to keep it updated and user-friendly. But how frequently should you update this content, and how do you know when it’s time for a web redesign? While you might not think you can spot them, there are a few clear signs your website is due for a redesign.

If you’ve been considering a web redesign, keep reading to learn about the signs that indicate it might be due for a refresh.

1. Your Web Design is Outdated

When was the last time you updated your website? Have you recently visited other websites and thought they looked far more up-to-date than yours? If you feel your design looks outdated while looking at your website, this may be a sign that it’s time to plan a web redesign. Web trends change constantly, and what was considered a modern web design a few years ago probably isn’t so modern anymore. A good rule of thumb when considering updating your current website is that if the content is five or more years old, it’s probably time for an update. 

2. Your Content is Poorly Organized

When creating a website, you want to ensure your content is easily digestible for anyone who visits. This should include breaking up content into smaller sections. When the content on your website is broken down into these sections, web visitors are more likely to read through them. However, when your content is poorly organized, or there is too much content in these sections, this may prevent web users from staying on your website for long. You should consider a web redesign if your content looks messy and poorly organized when you load your website. 

3. You Aren’t Converting Web Visitors

The main goal of many websites is to convert web visitors into lifelong customers or clients. This conversion is done through strategic landing pages, comprehensive service menus, and reliable content. However, if your web design is older and unappealing to visitors, you may find that you aren’t converting as many visitors as you’d like. If you’ve noticed a recent decline in your web conversion rate, this may indicate that you need a web redesign. This redesign can reinvigorate interest in your website and help draw in a new crowd of clientele. 

4. Your Bounce Rate is High

A high bounce rate indicates that visitors to your site are leaving almost immediately after arriving. This means that your content isn’t engaging, your design is unattractive, or your website is hard to navigate. With a high bounce rate, Google may be less likely to recommend your website to its users, as it believes your website isn’t a reliable or engaging source. A web redesign can help you create a more inviting and user-friendly experience that keeps visitors on your site longer, bringing your bounce rate back down.

5. Your Brand Has Evolved

It is only natural for brands to grow and evolve with their owners, and this evolution is often an essential part of staying competitive. However, if your business has undergone rebranding or expanded its services, your website should reflect that. Without a web redesign, your website and your brand messaging may feel incohesive, which can be confusing to potential customers.  A redesign can ensure that your site accurately represents your brand’s message, values, and offerings. Consistency between your online presence and brand is key to building trust with your audience.

6. Your Website isn’t Mobile Device Friendly

Over 50% of all web visitors visit a website from a mobile device. Whether they’re checking your website while on their phone or using a tablet, it is essential that you design your website with these users in mind. With more people using their phones to browse the internet, having a mobile-friendly website is no longer optional. If your site isn’t optimized for mobile devices, you’re likely missing out on a large segment of your audience. A web redesign can ensure your site is responsive, meaning it will look great on any device.

7. Your Competitors Have Newer, Nicer Websites

While you likely aren’t watching your competitors’ every move, you should pay attention when they choose to update their websites. If your competitors’ websites look more modern, load faster, and provide a better user experience than your own, they might be winning over potential customers. This is especially true if your website is older and more difficult to navigate. Keeping an eye on industry standards and competitor websites can help you stay ahead. A web redesign can give you the edge you need to stand out.

8. You Are Experiencing Slow Loading Times

Users expect a website to load quickly; if yours doesn’t, they may leave before even seeing what you have to offer. When they leave, this often sends them right into the open arms of your competition and may also impact your bounce rate. Not only does this hurt your bottom line, but it can also impact your ranking on search engines like Google. If your website takes more than a few seconds to load, it’s time to consider a web redesign. Faster loading speeds can improve user experience and boost your search engine rankings.

Trust PDM Idaho with Your Web Redesign

No matter why you need a web redesign, our PDM Idaho team is here to help. Our graphic design team can help you create a beautiful website you’re proud of, while our web developers can ensure your website is fast and reliable. Our content team will produce reliable, comprehensive web content, and our SEO team will take every step to ensure your website ranks at the top of Google.

Trust our team’s expertise when it comes to your redesign. If you’re ready to update your current website, don’t hesitate to contact us today for support.