Performance Driven Marketing of Idaho has been nominated in the marketing category of Idaho’s Best. Idaho’s Best Awards is the state’s largest and most trusted “Best of” program. It is designed to highlight and recognize the best companies and places

We are excited to be nominated as we strive to provide the best services and support for our clients. 

The Idaho’s Best Difference

 Idaho’s Best stands out from other “best of” programs because:

• It utilizes Better Business Bureau (BBB) ratings to validate results
• It has its own proprietary software to help eliminate human errors (and cheaters)
• Votes and review counts are divided across the number of locations a candidate has
• There are regional awards, so candidates don’t have to only compete on a state level 
• Candidates don’t have to pay to participate, and sponsorships don’t buy wins
• Small companies have as much of a chance of winning as large ones 

Candidates must have an Idaho address and a published Google My Business profile to be considered.

How it Works

Idaho’s Best Awards have four stages that span several months. 

Stage 1 — Nominations 

Idaho residents can nominate an eligible candidate, and candidates can nominate themselves. Up to three candidates per category per region are announced. Nominations are subject to approval by Inbound Systems to ensure they’re in a relevant category. 

Stage 2 — Voting

Voting lasts about two weeks. To keep it fair and reliable, residents are restricted to one vote per category. Nominees are encouraged to share the voting page via email, social media, radio ads, etc. Nominees cannot incentivize or pay for votes or reviews. 

The top nominees with the highest score in each category move on to stage 3. 

Stage 3 — Reputation 

During this stage, Idaho’s Best references data from the BBB to ensure finalists don’t have a score lower than a B-.  They also count online reviews over the last year. Finalists are announced based on this formula: Five-Star Reviews x Overall Rating + Votes. The more five-star reviews received, the better the chances of winning. 

Stage 4 — Winners 

Winners are announced at the Idaho’s Best Awards Ceremony in downtown Boise. For those unable to attend the event, winners will also be posted on the Idaho’s Best website within a few business days. 

Thank You

We would like to thank our clients for entrusting us with their digital marketing needs, supporting our small business, and helping us stand out in Eastern Idaho. If you would like to vote for us, please go to this website or scan the QR code below. If you have a second, we’d also love a quick Google review.

Facebook ads promise big results: more leads, more visibility, and more sales. Yet many business owners walk away frustrated, wondering why their ads burned through their budget with little to show for it. 

The truth is, Facebook ads don’t fail due to a broken platform. They fail because of common, avoidable mistakes. Let’s break down the real reasons most Facebook ads underperform, and what you can do differently.

1. Targeting Is Too Broad (or Too Narrow)

One of the biggest mistakes advertisers make is poor audience targeting. Many business owners tend to either:

Target Too Broad — Your ad reaches people who have no interest in your product or service. 

Target Too Narrow — Your audience is so small that Facebook can’t optimize delivery effectively. 

Effective Facebook ads are built around clearly defined audiences, utilizing interests, behaviors, demographics, lookalike audiences, and retargeting. 

Start with a well-researched audience and test variations to identify the most responsive group. You can use Facebook’s audience insights to refine your targeting. 

2. The Ad Focuses on the Business, Not the User

Many ads talk too much about the company and not enough about the customer. When people scroll on Facebook, they ask themselves:

• “What’s in this for me?”
• “Does this solve my problem?”
• “Why should I care right now?”

If your ad leads with features instead of benefits, your audience will likely ignore it.  You should speak directly to your audience’s pain points, desires, or goals, and show how you can help them with your services. 

3. Weak or Confusing Creative

Facebook is a visual-first platform. If your image or video doesn’t stop someone scrolling, nothing else you do will work. Common creative mistakes include:

• Stock photos that feel generic 
• Cluttered graphics with too much text
• Videos that take too long to get to the point
• No clear visual focus 

Use eye-catching visuals, strong contrast, and clear messaging. If using video, get to the point within the first three seconds of a video. Consider also using real people using your product, or before and after comparisons. 

4. The Copy Lacks a Clear Message

Great visuals need to be backed by clear, engaging copy. Ads fail when:

• The headline is vague
• The offer isn’t obvious
• The call-to-action is weak or missing
• The message is convoluted and does too much at once

Good ad copy should be simple, concise, focused on benefits, and include a strong call to action. 

5. No Real Offer or Incentive

A simple “learn more” isn’t always enough to draw in potential customers. If your ad doesn’t give people a compelling reason to click, such as a discount, free guide, or limited-time offer, or clear value, they’ll keep scrolling. 

Make sure you add urgency or value that makes the click feel worthwhile. 

6. Sending Traffic to the Wrong Landing Page

Even if the ad performs well, it can still fail if the landing page doesn’t match. Common issues include:

• Slow page load times
• Messaging that doesn’t align with the ad
• Too many distractions
• No clear next step

Make sure your landing page loads quickly and delivers exactly what the ad promises. This makes conversions easier. 

7. No Testing or Optimization

Many advertisers create one ad and hope it will lead to more customers, more visibility, and more sales. A proper Facebook ad campaign requires:

• A/B testing (images, headlines, and audiences)
• Performance monitoring 
• Adjusting based on data

You should always test consistently and let performance, not assumptions, guide decisions. 

Note: Don’t forget about mobile optimization. Visuals and landing pages should be mobile-friendly. Consider using vertical or square ad formats to take up more screen space. 

8. Unrealistic Expectations

Facebook ads won’t magically fix all your problems. They won’t:

• Replace poor branding
• Deliver instant success with zero testing
• Reverse a bad offer

You should treat Facebook ads as a system that improves over time, not a one-time campaign. Set realistic goals, give your ads enough time to optimize, and focus on actionable metrics. 

9. Poor Budget Allocation 

Many business owners spend too much or too little. This can quickly derail your campaign. You should avoid:

• Blowing your budget before doing proper testing 
• Setting a budget so low that ads don’t have enough data to optimize  

Facebook Ads Don’t Fail — Strategies Do

Most Facebook ads fail because business owners rush, conduct poor research, or build a campaign without understanding their audience. When you focus on the user, test strategically, and align your ads with strong offers and landing pages, Facebook advertising becomes one of your most powerful marketing tools. 

When building a website for your business, you’ll need to decide whether you want to invest in a custom website or stick with a website template. Both options can look great and function well, but they come with very different benefits, costs, and limitations. 

Understanding the pros and cons of each can help you choose the best solution for your goals, budget, and long-term growth. 

What Is a Custom Website?

A custom website is designed and built from the ground up specifically for your business. Every element, from layout and visuals to functionality and user experience, is tailored to your brand, audience, and company goals. 

Pros of Custom Websites

Unique Branding — No two custom sites are alike. Your website will be one-of-a-kind, built to help your business stand out from competitors using similar designs. 

Tailored Functionality — Custom sites are built around your exact needs, whether you need advanced forms, booking systems, integrations, or e-commerce features, saving you from relying on limited plugin options. 

Better Scalability — As your business grows, a custom site can evolve with it, without being limited by template constraints. 

Optimized Performance & SEO — Custom code is often cleaner and more efficient, which can improve load times, search engine visibility, and create a better user experience. 

Full Ownership & Control — With a custom website, you’re not locked into present layouts or features. You can modify or expand every aspect and add new features. 

Security — You have higher security due to bespoke, non-generic code and having full control of the platform.

Cons of Custom Websites

Higher Upfront Cost — Custom development and design typically require a larger initial investment than templates. 

Longer Development Time — Designing and building from scratch takes more time than launching a pre-made layout. 

Dependency on Experts — A custom website typically requires hiring specialized developers for initial creation and future updates. 

What Is a Website Template?

A website template is a pre-designed layout that provides the structure, design, and basic functionality for a website. It can be customized with your content, branding, and images. Templates are commonly used on platforms like WordPress, Squarespace, and Wix.

Pros of Website Templates

Lower Cost — Templates are significantly more affordable, making them ideal for startups or business owners with small budgets. You can choose from a variety of options for a few hundred dollars or less. 

Faster Launch — You can launch a website quickly, sometimes in a matter of days instead of weeks or months. 

User-Friendly — Many templates are designed for non-technical users, allowing you to easily maintain, edit, and update pages. 

Proven Designs — Popular designs are often tested for usability and responsiveness across devices. 

Built-in Features — Templates often come with pre-installed features like contact forms, galleries, and eCommerce capabilities. 

Predictable Results — You can see exactly what the final design, layout, and color scheme will look like before buying, removing the uncertainty of custom development. 

Cons of Website Templates

Limited Customization — You may end up constrained by a template’s structure, which can limit creativity and functionality. 

Less Unique Appearance — You may find other businesses using the same or a similar design, which could lead to a lack of distinctiveness and brand identity. 

Performance Limitations — Some templates include unnecessary features or bloated code that can slow down your site, which in turn lowers your ranking in search engine results. 

Scalability Challenges — As your needs grow, your website may struggle to support advanced features or integrations. You may have to invest in a costly redesign later. 

Dependency on Providers — You may find yourself tied to a specific platform or developer for updates, which can lead to issues if they no longer maintain your template.

Security Risks — Because they are so popular and widely used, templates can be at risk of hacking if not consistently updated. 

 Which Option Is Right for You?

Choose a custom website if you:

• Want a strong, distinctive brand presence 
• Need advanced or specific functionality 
• Plan for long-term growth and scalability 
• View your website as a core business asset 

Choose a template website if you:

• Have a limited budget
• Need to launch a site quickly
• Are just starting out or testing a business idea
• Don’t need complex features 

The Bottom Line 

Both custom websites and templates have their place. Templates offer speed and affordability, while custom websites provide flexibility, uniqueness, and long-term value. The best choice depends on where your business is today and where you want it to go in the future.

If your website plays a major role in attracting customers and driving revenue, investing in a solution that supports growth can pay off in the long run.