If you are new to starting a website or are looking for ways to improve your website, you have come to the right place. We at Performance Driven Marketing discuss topics ranging from page speed to graphic design, comprising all the things required to make a website great. We make it our business to improve your business (by bettering your website). Reach out to us for more information about how to use SEO and how to improve your website.

What Is Page Speed?

Page speed is the time that it takes for a website page to load once a web user clicks on a link. It is also defined as how quickly a website can display full content on any given page. Page speed is critical to pay attention to because it directly affects SEO, Google rankings, customer satisfaction, and conversion rates. You should aim for a page speed of 3 seconds or less, because any longer drastically increases your bounce rate and the number of people who will leave your website before it even loads. 

Ways To Improve Your Website’s Page Speed

Some factors that could negatively affect your page speed that you may not be able to control. These factors include a web user’s internet provider, the web browser they used, or the type of connection that was used. However, there are several more factors that are within your control that can be easily fixed! Continue reading to learn more.

Make Sure Your Images Are The Right Size

Images are an important part of any website because they help your website rank better and they help enhance web users’ experiences on your website. However, sometimes when images are too large, they can slow down page speed. Therefore, one way to improve your website’s page speed is to optimize your images and size them down. Reduce the file size of your images by changing their file formats or by installing a plugin that will automatically resize and compress your images for you.

Change Your Hosting

Another important factor that affects how fast your website loads is your hosting provider. Cheap hosting options often create more problems than they fix. Sometimes your hosting provider may share resources between several websites (including yours) and overload the server, effectively slowing down your page speed. If you try other things to speed up your website and they don’t seem to be working, consider switching to a more powerful hosting platform that doesn’t offer shared hosting.

Cache Your Web Pages

Another effective way to improve your page speed is to cache your web pages. Caching is the process of copying your website’s files so that the server does not have to do as much work to serve your web pages to visitors. There are multiple ways that you can complete this process. You could have your hosting provider take care of caching web pages for you or install a caching plugin.

 

For more great tips about how to improve your page speed, feel free to reach out to us at Performance Driven Marketing or read here to learn more.

Reach Out To Improve Your Website

If you are looking for more help improving your website, we at Performance Driven Marketing would be more than happy to be of service. We offer comprehensive services that are sure to better your SEO, your conversion rate, and your page views. Our talented team can help you with anything from designing your website to managing your Google ads to writing monthly website content. If you are in need of online marketing services, feel free to contact us today.