Social media is one of the greatest tools available today for marketing. There are many different types of social media platforms that perform different types of purposes for businesses, website owners, and bloggers. Blogging and social media are the bread and butter of SEO marketing and can help many organizations become much more profitable. Using social media for blog marketing is an excellent way to utilize both blogs and social platforms to increase your following. Continue reading to learn more about how to use social media for blog marketing.

What Is Blog Marketing?

Firstly, it is important to understand what blog marketing is so that you can properly use it to your advantage. Blog marketing uses written content to target your audience directly by using keywords that web users search for. Blogs can address your target market’s questions and provide useful information to those interested in your industry (and could become potential customers). Blogs can advertise your website and business and can be an excellent way to get search engine traffic.

How To Use Social Media For Blog Marketing

Now that you have an understanding of why blog marketing is important, you can now learn how to use social media for blog marketing. As previously mentioned, there are many social media platforms for business owners to market their products and services. Instagram, Facebook, Twitter, YouTube, TikTok, and Pinterest are some of the most popular social apps used today. There are specific strategies that are used to market on different platforms, but there are specific things that you can do to market your blog (therefore marketing your business!).

Create Simultaneous Posts

The reason why integrating your social media with your blog posts is so great, is because the blog posts will already have the content and information, making your posts easy for social media. By simply posting a sneak peek of the blog on your social media with an intriguing photo or announcing a new blog post that your social following would be interested in, you will create traffic from your social media to your blog (& your website!). 

By posting your blog and a social media post simultaneously, you make a natural path for your social media followers to your website. It is also a good idea to put sharing buttons on your blog so that your followers can easily share your content with others on social media. Find out when the optimal time to post on your social media is and be consistent, and you are sure to see success.

Create Interesting Content

Whether you are creating video-based content, photos, or written content, it is vital to make sure that what you create is compelling. That includes creating great content for your social media platforms. By having interesting titles for your blogs, you will be able to capture your social media followers’ attention, bringing more traffic to your website. Also, use interesting photos or images on your social media, that will draw in your audience.

Join Online Communities In Your Industry

Another way to get more traffic (and more customers) is to join blogging communities online and follow other bloggers or other business blogs. You may be able to connect with other people that can help you get the word out about your business or participate in a guest blogging opportunity. Interacting with other people on social media and on blogs is one of the best ways to connect with your audience.

Are You Looking For Blog Marketing Services?

If you are wanting to market your blog through social media, we at Performance Driven Marketing would be happy to help you get started. We have comprehensive online marketing and website-building services that can help you get your business out there. We can help improve your SEO, manage your social media platforms, and even write content for your website. If you are interested in starting a blog for your business, our talented team will be of great help to you. For more information, reach out to us at Performance Driven Marketing today.