Getting your business on the top page of organic search results can seem impossible. There are a lot of steps you can take to help make your business more visible and appear trustworthy, but doing it on your own can be stressful. Working with a marketing team can take some of the worry off your shoulders while providing you with a wealth of knowledge that would take you months or years to gain on your own. Utah Court Surfacing has seen the benefits of working with a dedicated marking team.

Performance Driven Marketing focuses on SEO tactics that get your business more clients. With a focus on clean website design, local SEO, and quality content, your business will begin to boom. Even for fairly unique clients, your search rankings can still be improved. 

Targeted Google Ads

Google Ads are one of the best ways to reach new clients and get actual bookings. PDM has been running ads targeted to specific clients for Utah Court Surfacing for a handful of years. With the help of ads, you can reach specific clients like commercial clients, or higher-end residents who want a sports court for their home. 

Utah Court Surfacing attributes much of its success to our SEO work. Since letting PDM take over their marketing, Utah Court Surfacing has clients booked out for 2 to 3 months. This means they stay busy during their busiest season which starts when the weather turns warmer in Utah, typically May. 

Because sports courts are a pretty unique market, choosing the right target audience can be tricky. When you let our experts help with your marketing, we take this worry off your shoulders and are sure to reach those who are ready to book your services. 

Creating A Presence On Social Media

As part of PDM’s SEO package, we ensure your business is visible on social media. Facebook, Instagram, Google My Business, Twitter, and Yelp are the platforms we focus on the most. Our team focuses on sharing your top services with your audience so they know what professional tasks they can book. 

Having a professional presence on social media will help your business build trust with your audience. Consistently posting on social media like GMB and Yelp also helps Google to know that they can show your business to locals who are searching for your services. Being active online means people can easily find recent photos of your work or reviews from others. 

Blogs And Location Pages For SEO

Wanting your business to grow quickly is not always an option, but one way that PDM helps you see growth more quickly is content. Our content writers write monthly blogs that provide information to future and current clients. These blogs will help drive more organic traffic to your site and help clients build trust with your company.

Performance Driven Marketing also provides location or city pages for specific clients. When you want to reach customers in specific areas, city or state pages are helpful to get your name out there. For Utah Court Surfacing, reaching a lot of cities around the state was important to keep business booming. City pages focus on one of the major services that you will offer to that city or state. Again, these pages, when written well, will drive more traffic to your website.

To provide the best SEO possible, our content writers ensure that the content is:

• High quality
• Accurate
• Non-plagiarized
• The correct length
• Internally links to your website
• A credible outbound link 

Why You Should Work With Performance Driven Marketing

Started in 2008, our business has grown and continues to adapt to the changes in the digital world. Our team knows the ins and outs of SEO, Google, website designs, and user experience. Performance Driven Marketing serves clients in multiple industries across multiple states but has recently expanded to have a full-time manager in Idaho. No matter what marketing needs you want met, our team will do our best to make it happen. We promise more than just click, but real clients that keep coming back to your business.

From clients as specific as Utah Court Surfacing or more generic like an exterior home cleaner, all businesses can benefit from trusting our team. Reach out to our team to learn about our packages and see case studies of other satisfied clients. We can’t wait to work with you!

Performance Driven Marketing has helped many business owners (including chiropractors) grow their business through SEO. Our services help companies of all sizes to increase sales, reach new customers, and rank higher on Google. To give ourselves credibility, we are very open with the outcomes of our current clients. This blog will focus on two of our clients that have grown because of our SEO services.

Health and Wellness Clinic

One client we want to highlight is Health and Wellness Clinic. Health and Wellness Clinic specializes in treating headaches, neck pain, back pain, and other joint conditions through chiropractic services. They have an excellent staff with over 25 years of combined experience and have served over 12,000 patients.

Health and Wellness Clinic has worked with PDM for several years and has been highly satisfied with their results from our marketing efforts. Health and Wellness Clinic continues to grow and help customers across Utah. 

Elevate Wellness Chiropractic

Another chiropractic company that we have helped through SEO is Elevate Wellness Chiropractic. Elevate Wellness helps patients who are experiencing different types of pain find relief without the use of medicine or undergoing surgery. Elevate offers all types of chiropractic treatments, including chiropractic for headaches, sports injuries, and after auto accidents. 

Elevate Wellness has worked with other marketing companies in the past in an attempt to build their client base, but the results were not meeting their expectations. After working with PDM for some time, Elevate has grown their client base and has been satisfied with the results of our services.

In this blog, we will discuss some of the SEO techniques we use that have helped Elevate Wellness and Health and Wellness Clinic.

Using Google Analytics

Using Google Analytics is an invaluable tool for SEO efforts. Google Analytics provides essential insights and data that can help chiropractors make informed decisions, refine their SEO strategies, and ultimately improve their online presence. It provides a wealth of data about your website’s performance, user behavior, and traffic sources. By analyzing this data, you can make informed decisions about your SEO strategy. 

Google Analytics also allows you to track the performance of specific keywords in terms of organic search traffic. You can see which keywords are driving traffic, the click-through rates, and the conversion rates associated with those keywords. This data helps you prioritize your keyword optimization efforts and identify opportunities to improve rankings for high-performing keywords. 

SEO isn’t just about driving traffic; it is also about converting visitors into customers or leads. Google Analytics allows you to set up conversion tracking to monitor specific actions, such as form submissions or e-commerce transactions. By tracking conversions, you can measure the effectiveness of your SEO efforts in terms of generating revenue or leads.

Google Analytics can show certain demographic information so you can see where your web visitors are coming from. Knowing if your visitors are coming from a local area or out of state can help you better list your service area so more local customers come across your site.

Blog and Content Marketing

Blog and content play a crucial role in SEO marketing for chiropractors. Search engines prioritize websites that regularly update their content with fresh, relevant information. Blogs and other forms of content marketing enable you to continually add new content to your website, signaling to search engines that your site is active and valuable to users.

Well-optimized blog content can attract organic (non-paid) traffic to your website. When you create content that addresses the questions, needs, and interests of your target audience, you are more likely to rank higher in search engine results pages for relevant keywords and phrases. This increases the visibility of your website to potential customers.

High-quality, informative blog posts demonstrate your expertise for chiropractors. When readers find valuable information on your website, they are more likely to trust your brand and view you as an authority. This trust can lead to increased engagement, conversions, and customer loyalty.

On-Page SEO

When it comes to on-page SEO, a few things are required to truly optimize a page. A page or blog should include the following to be successful:

• Mixed media like images and videos
• Short paragraphs
• Subheadings
• Headline or title with your keyword
• A meta description
• Hyperlinks to other pages (internal and external) 

Getting Results for Chiropractors

Performance Driven Marketing helps clients in Idaho, Utah, and several other states to help them increase their new client bookings and retain their current customers. We track your website traffic, ad reach, and ROI. You can choose from a variety of options for what marketing services you would like that fit your specific needs. We have helped increase business for chiropractors, dentists, painters, and more. Contact us today and learn how SEO can help your company, no matter what type of company it is!

Our SEO team at Performance Driven Marketing has helped multiple companies grow their business. Our services help companies of all sizes to reach new customers, increase sales, and become higher ranked on Google. Sometimes it can be helpful for potential clients to see how we have helped other companies grow. This blog will discuss one of our clients that has grown because of our SEO services.

Elevate Wellness Chiropractic

One of these clients is Elevate Wellness Chiropractic. Elevate Wellness works to help patients who are experiencing different kinds of pain find relief without medication or undergoing surgery. Elevate offers spinal decompression, chiropractic for sports injuries, chiropractic for headaches, and chiropractic after auto accidents. 

Owner Casey Simmonds experienced the help of a professional chiropractor after a high school sports injury. He wanted to help athletes and others with spinal alignment and faster healing times.

Elevate Wellness worked with other SEO companies to help build their client base, but the results were less than appealing. Now working with PDM, Elevate continues to grow and help customers across Utah. In this blog, we will discuss some of our SEO techniques that helped Elevate Wellness. 

Blog And Content Marketing

Content is key when it comes to getting your business’s name out there. Online content is what people refer to when they have questions. Having quality content will help you build trust with your clients and get you noticed by new customers. 

SEO content should include a few things in order to be successful. Blogs can help answer questions your clients may have and get them to trust you. Your blogs should have keywords that are commonly searched in your industry. 

Content on your website should also be well-researched and include headings that break down the content into easily digestible sections. Your website content should also contain keywords that new clients will search for. When a future client searches for your keyword, Google will lead them to your website.  

Utilizing Google Analytics

Google Analytics is a collection of tools and insight measurements that can show you how your web pages are performing. One way you can utilize Google Analytics is to get a clearer understanding of client behavior. For example, Google can show you what web pages clients are visiting the most. It can also tell you how long they stay there. This can be a chance for you to include a popup chatbot after they have spent so long on a page or see what webpages you may want to better optimize for SEO. 

Google Analytics can show demographic information and device type so that you can optimize your web pages for mobile devices and desktops. You can also see if your web visitors are coming from out of state or local to you. Knowing this can help you better list your address or service area so local customers are more likely to come across your site. 

On-Page SEO

Although you have probably heard of SEO, what does that look like when it comes to a web page or a blog post? On-page SEO requires a few things for a page or blog to be successful,

• Mixed media like images and videos
• Short paragraphs
• Subheadings
• Headline or title with your keyword
• A meta description
• Hyperlinks to other pages (internal and external) 

Getting Results For Clients Like Elevate Wellness

Performance Driven Marketing Idaho meets with clients monthly to discuss how our services are benefiting you. Our SEO services track your ROI, your website traffic, and your ad reach. This helps clients have a clear picture of what our company can do for them and that their monthly spending is worth it. 
Elevate Wellness wanted to grow the number of clients they were getting each month and PDM helped them to increase their new client bookings while also helping them retain current customers.

Our marketing team identifies weaknesses in your website and changes it into a strength. Keep your website modern, efficient, and optimized when working with our skilled marketing team at PDM Idaho.