Social media is one of the greatest tools available today for marketing. There are many different types of social media platforms that perform different types of purposes for businesses, website owners, and bloggers. Blogging and social media are the bread and butter of SEO marketing and can help many organizations become much more profitable. Using social media for blog marketing is an excellent way to utilize both blogs and social platforms to increase your following. Continue reading to learn more about how to use social media for blog marketing.

What Is Blog Marketing?

Firstly, it is important to understand what blog marketing is so that you can properly use it to your advantage. Blog marketing uses written content to target your audience directly by using keywords that web users search for. Blogs can address your target market’s questions and provide useful information to those interested in your industry (and could become potential customers). Blogs can advertise your website and business and can be an excellent way to get search engine traffic.

How To Use Social Media For Blog Marketing

Now that you have an understanding of why blog marketing is important, you can now learn how to use social media for blog marketing. As previously mentioned, there are many social media platforms for business owners to market their products and services. Instagram, Facebook, Twitter, YouTube, TikTok, and Pinterest are some of the most popular social apps used today. There are specific strategies that are used to market on different platforms, but there are specific things that you can do to market your blog (therefore marketing your business!).

Create Simultaneous Posts

The reason why integrating your social media with your blog posts is so great, is because the blog posts will already have the content and information, making your posts easy for social media. By simply posting a sneak peek of the blog on your social media with an intriguing photo or announcing a new blog post that your social following would be interested in, you will create traffic from your social media to your blog (& your website!).

By posting your blog and a social media post simultaneously, you make a natural path for your social media followers to your website. It is also a good idea to put sharing buttons on your blog so that your followers can easily share your content with others on social media. Find out when the optimal time to post on your social media is and be consistent, and you are sure to see success.

Create Interesting Content

Whether you are creating video-based content, photos, or written content, it is vital to make sure that what you create is compelling. That includes creating great content for your social media platforms. By having interesting titles for your blogs, you will be able to capture your social media followers’ attention, bringing more traffic to your website. Also, use interesting photos or images on your social media, that will draw in your audience.

Join Online Communities In Your Industry

Another way to get more traffic (and more customers) is to join blogging communities online and follow other bloggers or other business blogs. You may be able to connect with other people that can help you get the word out about your business or participate in a guest blogging opportunity. Interacting with other people on social media and on blogs is one of the best ways to connect with your audience.

Are You Looking For Blog Marketing Services?

If you are wanting to market your blog through social media, we at Performance Driven Marketing would be happy to help you get started. We have comprehensive online marketing and website-building services that can help you get your business out there. We can help improve your SEO, manage your social media platforms, and even write content for your website. If you are interested in starting a blog for your business, our talented team will be of great help to you. For more information, reach out to us at Performance Driven Marketing today.

Starting a business is no small task. There are an almost unlimited number of questions to answer, problems to solve, and possibilities to consider. While the end result can be very rewarding, you don’t want to begin without first doing your research. Before starting your business, there are a few strategies to employ to see if people are looking for what you have to offer.

Finding if There Is a Market with Google Trends

The days of canvassing a neighborhood to get people to buy a product are well on their way out the door. With the prevalence of Google as a search engine, the most efficient way to pool for consumer interest is by analyzing what people are looking up online, and one of the best ways to do that is with Google Trends.

Google Trends is a search feature that shows the popularity trends of any given search term in Google. Because you can refine your search based on time window, region, category, and type of media searched for, Google Trends gives pretty comprehensive data for you to find out if there’s a market for your product or service before starting your business.

Discover Your Product’s Search Trajectory

If you want to discover if your niche is on the rise, set your Google trends parameters to “2004–present.” This will give you a global view of how your keywords are faring, whether many have searched for your terms and if popularity of the term is waxing or waning.

This data can also be helpful in determining when you announce your business. Are people looking for collapsible snow shovels in June or January? These trends don’t necessarily govern the timeline of your business setup, but they can educate and inform you going into the process.

Especially if you are looking for products to sell, beware of fads. The search trends for these spike in isolated periods of time and plummet just as quickly. Fads are a flash in the pan and are not a good business investment.

Location, Location, Location

Before starting your business, check your product’s search popularity by region. With the internet as the dominating source of business traffic, you are not confined to your geographical region as to where to sell your stuff. Services are more dependent on location, but you can check to see how many in your area have looked for the service you want your business to provide.

Use “Related Topics” to Expand Your Business Model

Especially if your business model is still in its infancy, you can discover what similar topics people commonly search for. At the bottom of the page during a Google Trends search, Google includes related topics that people also look up when they search for your topic. These may be within your niche or adjacent to it, but they may also feel tangential.

Either way, it can help you expand your business model to include other services or products mentioned in these metrics since they are a good indication that your intended audience has interest in these topics as well. These may not always make a lot of sense to include in your business plan, but you may choose to incorporate them in other ways. The “Related Queries” section is a good source for this as well.

Healthy Competition

Before starting your business, it is helpful to know if other companies exist that cater to the Google searches you find. Google Trends has a compare feature to let you see how well they are doing. Be wise with this information. Understand that a bit of competition is good for business, but you don’t want to oversaturate the market. Use discretion and highlight what makes your business different.

Other Strategies for Monitoring Interest Before Starting Your Business

What happens if there doesn’t seem to be a market for your service or product? This does happen, and Trends will indicate that it doesn’t have enough data to form trendlines. So what do you do? Throw in the towel? Not necessarily. Maybe your business will offer something that people are looking for but don’t know they are looking for, or maybe a little refining will help your business get on the map.

Other ways to check for consumer interest include GoogleAds, social media ads, and networking. Following the ups and downs of these methods can be challenging, so before starting your business you might choose to brush up on how to use them. You can also let Performance Driven Marketing handle your online presence, delegating the marketing strategies to the professionals. We’re eager to help you follow your passion to get your business up and running.

Designing a website for your business needs to give your information clearly to your customers while showing who you are as a company. Performance Driven Marketing works to design and develop your website with your personality in mind. While you may have the best website design formed in your mind, there are multiple aspects to consider when choosing website themes and color schemes.

Proactive Website Themes

Choosing the right theme for your website is the best way to put your most important content at the top and keep customers on your website for longer. Choosing a cohesive theme makes your site easy to navigate, and visually appealing without being too cluttered.

High Octane

Here at PDM, we use this fully customizable theme for our clients. Our development team uses this theme because of its high SEO ranking and functionality without compromising the overall look of your site. We push this theme because it is the best way for us to provide you with the best web services.

Working with our team to develop your website instead of using a premade theme is the best option to help you avoid broken code and help you create a completely custom website. When you use a pre-built theme on your own, you may not have the support or help of a web developer. When a problem arises, you may not be able to remedy it and your website is now useless. PDM can help fix problems with our design or any updates that occur in WordPress.

The following WordPress themes are usually best for DIY sites because they are more cost-effective.

Divi

Divi is an interactive WordPress theme that helps make it easy for the developer to make changes or gives you the tools to design the website yourself. Divi is a theme that lets you have beautiful visuals and allows you to drag and drop what pieces you need on your site. This theme makes it easy to put the most important information to you exactly where you want it.

Divi is also fully responsive and helps you rank well for SEO. Using this theme helps our team or you focus on more detailed aspects of your business and spend less grueling time on your website.

Astra

The theme of Astra is a very responsive theme with coding samples built in. This theme also has unique advanced options to help mobile users better use your site. Astra has many features that can help take your site to the next level. When you put a mobile design first, you will get more customers who are able to conveniently access your site on their mobile phones.

Ultra

If you are looking for a multipurpose theme, Ultra is the one for you. Another drag-and-drop theme comes with built-in designs or templates to help save time in the design process. Ultra has animations, sliders, and access to Google maps to help your customers see all perspectives of your company.

Authority Pro

The theme of Authority Pro is perfect for those influencers or business owners that are looking to market themselves. It is eCommerce ready so that you can sell online and build a community. Your designer can also add a vertical social menu, custom widgets, and more to grow your collective community.

Neve

This modern WordPress theme is designed to make your website faster and less intense. With light design and easily customizable footers and headers, choosing the Neve theme will help your site run faster than your competitors.

Why Use WordPress?

The Client Management System of WordPress is the best for our SEO clients and proper site management. This is because it is user-friendly and is the top choice for the Client Management System (CMS). This allows you to keep track of who is visiting a purchasing from your website and make relationships with potential and existing customers. When you use this software with us, you will see real results and be able to have true customer relationships.

Appealing Color Schemes

Once you have determined the theme of your website, it is time to coordinate the colors of your business, brand, and all your web pages.

Jewel Tones

The colors considered as jewel tones help to make your website colorful without using neons. Jewel tones are softer but still bold enough to be seen on dark or light backgrounds. Jewel tones can include colors like Mauve, Deep Blue, Lavender, and Mandarin. These colors can help give your business website an expensive look and feel.

Double Blue

Monochromatic use of blue can be a classy look for your business. Blues of darker and lighter hues can help create contrast while limiting the number of color choices you have to make. Choosing a monochromatic color scheme saves you the stress of matching colors and changing text colors to make them readable.

Grayscale With One Color

A classic color combination is to use variations of grays with one brighter color (like Yellow) for some of your text, links, and buttons. This timeless design not only makes the text easy to read, but it stops your website from looking too pushy or cluttered. A bright color that is only used in certain areas of the site will help draw the viewer’s eye to those specific aspects.

Gradients

Companies like Canva, Pho, Instagram, and Gucci Beauty have all implemented color gradients. Blue to purple, blue to orange, pink to orange, or other gradients can make your website look more modern. They also give you a little more freedom to create a beautiful design without choosing just one color.

Beige And Purple

Some unlikely combinations seem like they won’t work, but they do. Beige and purple may seem like a risky combination but it can help your website stand out against other similar websites. Purple has royal or regal roots that can help visitors see your company as knowledgeable, and make a lasting impression.

Color Designs And Combinations To Avoid

While your website is your own and can be designed to your specifications, there are some color schemes and mistakes we work to help clients avoid. When it comes to website themes and color schemes, it is best to avoid putting text over detailed backgrounds or light colors over that type of background.

It is also best to avoid pure black, because of the sheer saturation and intensity when looking at the screen. A dark gray or variation is best for logos and backgrounds, but the black text can be used.

Hire PDM To Optimize Your Website

Our development and design team at Performance Driven Marketing work directly with you to make sure your website stands out from the competition. We want to help our clients rank highly on Google and increase their SEO, so we choose themes that run at fast speeds, work well with mobile devices, and look visually appealing. Each website we design helps to generate leads for your company.

A proper website with friendly website themes helps people to remember who you are while relaying a specific message to customers. A website is the main way that people find your products or services so having something you are proud to show off, is important. Fill out our contact form to learn more about our services and schedule your website build today!

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Finding if There Is a Market with Google Trends