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Wolcott Optical: How PDM Can Improve Your Business

When you own a business, there are many aspects that will demand your attention. Tackling all of these items alone can be frustrating and one aspect always receives less attention than the others. Working with our marketing team at PDM takes these items off your plate and gives you more time to focus on your customer experience. Working with our marketing team can improve your business by improving your online rankings and giving you more freedom to spend time with your customers.

Improve your business with PDM

Wolcott Optical is one of our SEO clients here at PDM, that have seen firsthand how our services have improved their business. Below we will share how our team has improved their search rankings, and their social presence, and given them more freedom to focus on making quality eyewear. 

More About Wolcott Optical

The company has been in the family for three generations. The company of Wolcott Optical combines traditional approaches to eyewear with modern advances. Being in the business for more than 75 years has given their team the experience needed to help many different customers with eyeglasses, sunglasses, and specialized equipment. 

The Wolcott Optical business was born out of the remnants of World War II and was built on principles of practical resolve, dedication, and common service. They still carry these values today and are dedicated to serving families in Utah. 

Wolcott Optical offers prescription glasses, bifocals, safety glasses, sunglasses, polarized sunglasses, and contacts. They offer specific exams for each type of eyewear you may need and have treated patients with a variety of eye issues. 

Benefits Of Giving Your Digital Market To PDM

Performance Driven Marketing offers multiple marketing services to help companies improve their visibility online. We have a team of graphic designers, web developers, content writers, social media managers, and SEO specialists. Each member of our team offers specialized knowledge to each of our clients and helps them to gain better digital rankings. 

Our company will help you get real results, not just clicks. We want to help you build more real customer relationships and give you thorough analytics about how our work is helping you. PDM implements call tracking to help show you the effectiveness of each marketing strategy. We help you have a better ROI, a better understanding of how SEO changes and evolves, and help your business grow. 

Web Design Performance Driven Marketing Idaho

Letting our team handle your marketing, branding, and website gives you more time to focus on other aspects of your business. You can focus on hiring good employees, improving your customer service, and spending time with those you love most. 

Improve Your Business By Spending More Time Focused On Customers

Wolcott Optical was satisfied working with our team because we helped them spend more time with customers instead of their marketing. Wolcott Optical had tried many different forms of advertising with little to no luck. They were tired of spending money on this advertising without any results. Once the Wolcotts let PDM take over and start their ad strategy from scratch, they were able to focus on their expertise in eyeglasses and help more people benefit from their eyewear. 

While advertising and marketing help companies grow their reach, we want you to be able to focus on providing solutions to your customers. Serving return customers and helping them have a positive image of your business will provide multiple benefits. 

Idaho SEO Performance Driven Marketing Idaho

Better ads not only give you more potential for money, but they also help you serve more of your community. Wolcott Optical can now provide more eyeglasses and quality eyewear for more clients because of our company. PDM helps take complicated marketing problems off your mind so that you can learn more about your industry. Leave the SEO, Google Ads, and social media postings to us!

SEO Services And More Marketing Solutions With PDM Idaho

Performance Driven Marketing has recently expanded to serve more Idaho businesses. PDM Idaho can help businesses improve in all aspects with the help of our team. Working to improve your online presence will get you more customers and expand the number of people you can serve. Trust our experts to provide you with the insight and clicks you need. Learn more about other success stories from PDM here.

Filed Under: Digital Marketing

If you are new to starting a website or are looking for ways to improve your website, you have come to the right place. We at Performance Driven Marketing discuss topics ranging from page speed to graphic design, comprising all the things required to make a website great. We make it our business to improve your business (by bettering your website). Reach out to us for more information about how to use SEO and how to improve your website. page speed

What Is Page Speed?

Page speed is the time that it takes for a website page to load once a web user clicks on a link. It is also defined as how quickly a website can display full content on any given page. Page speed is critical to pay attention to because it directly affects SEO, Google rankings, customer satisfaction, and conversion rates. You should aim for a page speed of 3 seconds or less, because any longer drastically increases your bounce rate and the number of people who will leave your website before it even loads. 

Ways To Improve Your Website’s Page Speed

Some factors that could negatively affect your page speed that you may not be able to control. These factors include a web user’s internet provider, the web browser they used, or the type of connection that was used. However, there are several more factors that are within your control that can be easily fixed! Continue reading to learn more.

Make Sure Your Images Are The Right Size

Images are an important part of any website because they help your website rank better and they help enhance web users’ experiences on your website. However, sometimes when images are too large, they can slow down page speed. Therefore, one way to improve your website’s page speed is to optimize your images and size them down. Reduce the file size of your images by changing their file formats or by installing a plugin that will automatically resize and compress your images for you.

Change Your Hosting

Another important factor that affects how fast your website loads is your hosting provider. Cheap hosting options often create more problems than they fix. Sometimes your hosting provider may share resources between several websites (including yours) and overload the server, effectively slowing down your page speed. If you try other things to speed up your website and they don’t seem to be working, consider switching to a more powerful hosting platform that doesn’t offer shared hosting.

Cache Your Web Pages

Another effective way to improve your page speed is to cache your web pages. Caching is the process of copying your website’s files so that the server does not have to do as much work to serve your web pages to visitors. There are multiple ways that you can complete this process. You could have your hosting provider take care of caching web pages for you or install a caching plugin.

 

For more great tips about how to improve your page speed, feel free to reach out to us at Performance Driven Marketing or read here to learn more.

Reach Out To Improve Your Website

If you are looking for more help improving your website, we at Performance Driven Marketing would be more than happy to be of service. We offer comprehensive services that are sure to better your SEO, your conversion rate, and your page views. Our talented team can help you with anything from designing your website to managing your Google ads to writing monthly website content. If you are in need of online marketing services, feel free to contact us today.

 

Filed Under: Digital Marketing, Local SEO

Social media is one of the greatest tools available today for marketing. There are many different types of social media platforms that perform different types of purposes for businesses, website owners, and bloggers. Blogging and social media are the bread and butter of SEO marketing and can help many organizations become much more profitable. Using social media for blog marketing is an excellent way to utilize both blogs and social platforms to increase your following. Continue reading to learn more about how to use social media for blog marketing.

What Is Blog Marketing?

Firstly, it is important to understand what blog marketing is so that you can properly use it to your advantage. Blog marketing uses written content to target your audience directly by using keywords that web users search for. Blogs can address your target market’s questions and provide useful information to those interested in your industry (and could become potential customers). Blogs can advertise your website and business and can be an excellent way to get search engine traffic. blog marketing using social media

How To Use Social Media For Blog Marketing

Now that you have an understanding of why blog marketing is important, you can now learn how to use social media for blog marketing. As previously mentioned, there are many social media platforms for business owners to market their products and services. Instagram, Facebook, Twitter, YouTube, TikTok, and Pinterest are some of the most popular social apps used today. There are specific strategies that are used to market on different platforms, but there are specific things that you can do to market your blog (therefore marketing your business!).

Create Simultaneous Posts

The reason why integrating your social media with your blog posts is so great, is because the blog posts will already have the content and information, making your posts easy for social media. By simply posting a sneak peek of the blog on your social media with an intriguing photo or announcing a new blog post that your social following would be interested in, you will create traffic from your social media to your blog (& your website!). 

By posting your blog and a social media post simultaneously, you make a natural path for your social media followers to your website. It is also a good idea to put sharing buttons on your blog so that your followers can easily share your content with others on social media. Find out when the optimal time to post on your social media is and be consistent, and you are sure to see success.

Create Interesting Content

Whether you are creating video-based content, photos, or written content, it is vital to make sure that what you create is compelling. That includes creating great content for your social media platforms. By having interesting titles for your blogs, you will be able to capture your social media followers’ attention, bringing more traffic to your website. Also, use interesting photos or images on your social media, that will draw in your audience.

Join Online Communities In Your Industry

Another way to get more traffic (and more customers) is to join blogging communities online and follow other bloggers or other business blogs. You may be able to connect with other people that can help you get the word out about your business or participate in a guest blogging opportunity. Interacting with other people on social media and on blogs is one of the best ways to connect with your audience.

Are You Looking For Blog Marketing Services?

If you are wanting to market your blog through social media, we at Performance Driven Marketing would be happy to help you get started. We have comprehensive online marketing and website-building services that can help you get your business out there. We can help improve your SEO, manage your social media platforms, and even write content for your website. If you are interested in starting a blog for your business, our talented team will be of great help to you. For more information, reach out to us at Performance Driven Marketing today.

Filed Under: Digital Marketing, Social Media Marketing

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Performance Driven Marketing Idaho

591 Park Ave, Suite #101
Idaho Falls, ID 83402
Phone: 208-540-9638
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